F01 - Why the Building Industry Needs a B Team

Wednesday, November 8 from 8:30 AM to 9:30 AM | 210C « Back

Abstract Text:

Many firms are championing the power of design to impact human health and wellbeing, social equity, and justice through design. In addition to our external work, the impact of our business models is a resource that is untapped by many. The B Corp movement spans 50 countries, 130 industries, and is described by Fast Company as one of the 20 moments from the past 20 years that moved the whole world forward. The B Corp community indirectly reaches 30,000 suppliers of goods, services. Imagine the impact if the entire building industry committed to change?

Join this session to learn why companies globally are examining their own business models with the same amount of rigor they use to certify their products and projects, and why the AEC industry needs to catch up. We will discuss the business case for, and our experience with, B Corp certification and the JUST label, the value investment of using the certification process as a framework for internal operations, and the business case for the AEC industry embracing these standards. The presentation directly relates to LEED pilot credits championing social equity, for example ‘Social Equity in the Design Team’.

Learning Objectives:

Learn from their building industry peers how they use the B Corp and Just Corporation frameworks to create positive impacts through their businesses and internal operations.

Describe the leading global sustainable business standards (e.g. B Corps, JUST, GRI, GRESB) and understand the differences between each.

Evaluate which sustainable business standard is the best fit for their organization, and the understand the steps towards certification.

Recognize opportunities and challenges to adopting sustainable business standards to different firm sizes and locations (east coast, west coast, mountain states).

Learning Level:

Level 200 – Understanding/Comprehension


GBCI Credit Hours:
AIA Credit Hours:
1 LU

Event Type: Education Sessions > Session