TCK - Thursday Speaker Spotlight: Peter Sorckoff - Branding: The Architecture of Experience

Thursday, November 21 from 5:15 PM to 5:45 PM | Hall B1 « Back

Abstract Text:

Thursday’s Speaker Spotlight will feature Peter Sorckoff, Founder & CEO of Seer World. Peter Sorckoff sees the big picture — the architecture of experience. With Seer, he brings more than 20 years of marketing, strategy and branding experience to the table in every interaction, leveraging his deep understanding of the human subconscious and the emerging phenomenon he calls ‘Fandom’. Peter’s career began in a therapeutic environment, which informs his human-centric vision of marketing. That insight has served him well in his roles for major brands in the NBA, MLB, NHL, and other sports franchises around the world. Prior to founding Seer, Peter was Chief Creative Officer & EVP Brand for the Atlanta Hawks and Philips Arena. Peter was also the first to implement the use of social anthropology while leading the repositioning and rebranding of the Hawks franchise and served as design lead on the ‘Experience First’ renovation of StateFarm Arena — the first LEED-certified building in the NHL and NBA.

Learning Objectives:

Learn about the important connection between the human subconscious and branding/marketing

Discover the phenomenon known as “Fandom”

Find out how Peter Sorckoff successfully lead rebranding initiatives for major franchises

Learn how to implement the use of social anthropology concepts in branding campaigns


GBCI Credit Hours:
0.5 GBCI
AIA Credit Hours:
0.5 AIA

Event Type: Special Event > Session