TM06 - The New Transformation of the Historic Old 4th Ward

Monday, November 18 from 8:00 AM to 12:00 PM | Level 4 Lobby « Back

Abstract Text:

Formerly a Sears, Roebuck & Co distribution center and the largest brick building in the Southeastern United States, Ponce City Market is a historic ten story, 2.1 million square foot structure. Attendees will learn how Jamestown has restored the building as a mixed-use development housing best-in-class office, retail and residential spaces. The LEED Gold building features almost all of the original maple flooring and other components of the original structure, diverting 98% of construction waste from the landfill. Attendees will then cross the Atlanta BeltLine to visit 725 Ponce. Adjacent to the Ford Motor Company Assembly Plant which was built in the early 1900s, the land where the neighboring 725 Ponce is located, has been in the National Register of Historic Places since 1984. Inspired by Brooklyn, the architecture of the new 370,000 square foot office tower above an urban-prototype Kroger accentuates workmanship, clean lines and punctuated geometry, with BeltLine connections integrated into the structure. The building, which is targeting LEED Silver, also features green roofs and apiaries.

Learning Objectives:

Discuss how development can impact a historic neighborhood

Explore how design and site activation can connect office and mixed use spaces with the surrounding community

Explore how public infrastructure can be leveraged to support private investment in projects that serve as community spaces

Explore design strategies to promote sustainability and honor history in new and existing structures


GBCI Credit Hours:
AIA Credit Hours:

Event Type: Tour > Session